Understand the use
Start with the person wearing the gear: their conditions, movements, fit and what they need it to do.
How we work
Start with the surfer.
Where you surf, how often and how long shape what you need from a wetsuit or rashguard. We think about that first session and the wear, care and changes that may follow.
A product's life begins before it is made.
RRU—Repair, Renew, Update—guides how we think about materials, fit and construction. The same thinking belongs in a new product, a custom piece and the care of gear already in use.
From use to the next version
Consider its life
Think through the design choices alongside wear, care and possible changes, whether we are making a new piece or working on an existing one.
Learn from use
Bring fit feedback, signs of wear and session notes back into development. Each revision gives us something more to learn from.
One approach, carried through.
Custom Work brings a particular fit or use into the design. RRU considers what can keep a piece useful. R&D Pilot brings surfers into development, so experience in the surf can shape successive versions.
Explore RRU LabWhat have you noticed in the surf?
A fit question, a worn area or an idea for something different can start the conversation.